Web Survey Bibliography
In recent years, Web surveys have become a standard survey mode. So far, online questionnaires resemble their paper counterparts to a great extend: online measurement instruments rely mostly on visually presented written questions with associated response categories. From a methodological point of view this was a desired development since many researchers doubted the equivalence of comparability of results obtained by paper and pencil questionnaires on the one hand and Web surveys on the other hand. The similarity of paper and pencil questionnaire and online questionnaire made sure that measurements obtained by either mode would not differ to a great extend.
However, compared to paper and pencil questionnaires Web surveys allow for more rich communication with the respondent: graphical elements, pictures, sound and animated GIFs are used to enhance the appearance of web pages. Even thought the use of such elements in Web surveys is still not wide spread several authors have assessed the impact of such elements on data quality. The corresponding body of literature dealing with such effects can be summarized under the heading of visual design effect.
In this paper we will extend this line of research. We will assess the use of audio and video in order to convey the content of the question meaning. Thus, audio and video are no longer considered to be nuisance variables; we rather treat them as content-bearing meaningful elements of a Web Survey.
The paper reports results from a field experimental study on the impact of audio and video support in Web surveys on data quality. Within a Web survey among university students a standard interactive online questionnaire was used. A random sub-sample answered a version of the questionnaire that consists of not only written questions but also of corresponding audio files reading the questions to the respondent. Also, a questionnaire version providing video segments showing an interviewer reading the questions to the respondent is tested. Data quality is assessed using standard indicators (item non-response, social desirability scale, social presence scale, non-differentiation of responses and others) as well as the time to complete the survey are used.
Results will be discussed in the light of the feasibility of multimedia Web surveys as well as in terms human computer interaction.
Homepage (abstract)
Web survey bibliography (4086)
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- Methodology in Our Madness; 2007; Lynn, P.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- Applications of the Document Object Model (DOM) in Web-Surveys; 2007; Neubarth, W., Kaczmirek, L.
- Respondent acceptance of web and e-mail data reporting for an establishment survey; 2007; Rosen, R. J., Harrell, L. J., Yu, H.
- The influence of interactive probing on response to open-ended questions in a web surveys; 2007; Holland, J. L., Christian, L. M.
- Evolution of web surveys at USDA`s national agricultural statistics service; 2007; Gregory, G., Earp, M.
- Using a web-lite approach to collecting data via the web; 2007; Frederickson-Mele, K.
- Email data collection; 2007; Fast, D.
- Interface Design and Testing for Electronic Self Administered Survey Forms using Excel; 2007; Farrell, E., Hewett, K., Rowley, T., Van Ede, L., Burnside, R.
- A Nonparametric Approach to Weighting Web Panel Data; 2007; Thorburn, D., Lorenc, B.
- Web questionnaires and Web 2.0; 2007; Folkedal, J.
- Automated data collection from internal Enterprise production systems ; 2007; Vik, T.
- Internet Surveys – Data Collection challenges for Statistics (Norway); 2007; Gloersen, R.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.
- Web-Based Research Tools and Techniques; 2007; Albrecht, A. C., Jones, D. G.
- Web Survey Design in ASP.Net 2.0: A Simple Task with One Line of Code; 2007; Liu, C.
- Deformation analysis of the repeated positional surveys in the undermined localities using web applications...; 2007; Milan, T.
- The Role of Emotions in the Response to Open-ended and Closed Questions in a September 11th On-line...; 2007; Jerabek, H.
- Responding to sensitive Questions in Surveys: A Comparison of Results from Online Panels, Face-to-Face...; 2007; Dayan, D., Schofield Paine, C., Johnson, A. J.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Promoting Internet surveys and respondent relationship at INE Portugal: WebInq data collection system...; 2007; Cunha, C., dos Santos, P. S., Goulão, C., Leal, J. F.
- Learning Statistics – in a web-based and non-linear way ; 2007; Rootzen, H.
- Comparisons of Delivery Methods in a Survey Distributed by Internet, Mail, and Telephone; 2007; Lesser, V. M.
- The design of electronic questionnaires: insights from the practice Afonso; 2007; Afonso, P.
- Using Multiple Modes to Collect Data in Surveys; 2007; Lynn, P.
- Intent to stay of nursing faculty in the southern United States; 2007; Garbee, D. D.
- Flexible online mixed methods design (FOMM): Philosophical and practical considerations; 2007; Lobe, B.
- Teaching and learning mixed methods research online; 2007; Ivankova, N., Verhoeven, F.
- Intention to Participate in Web Surveys: An Extended TPB Model; 2007; Fang, J., Shao, P., Wan, J.
- Interactive Features of Web Surveys; 2007; Conrad, F. G.
- The Online Measurement of Ego Centered Online Social Networks; 2007; Matzat, U., Snijders, C.
- Systematic bias between internet and mail surveys: Implication for scaling of conjoint questions; 2007; Huttin, C. C., Fadden, D. L., Winter, J.
- When epidemiology meets the internet: Web-based surveys in the millennium cohort study ; 2007; Smith, B., Smith, T. C., Gray, G. C., Ryan, M. A. K.
- Concept articulation and web research: a case study using quali-quant methods; 2007; Moskowitz, H., Rabino, S., Beckley, J.
- Guidelines for Designing Questionnaires for Administration in Different Modes; 2007; Martin, E., Hunter, J. E., DeMaio, T., Hill, Jo., Reiser, C., Gerber, E., Styles, K., Dillman, D. A.
- A preliminary study of electronic surveys as a means to enhance management accounting research; 2007; Al-Omiri, M.
- An Approach to Compare Online Survey Generating Tools; 2007; Zhang, J., Zhao, N.
- Surfable Surveys: Using Web-Based Technology to Reach Newsroom Respondents ; 2007; Adams, T., Cleary, J.
- Online Data Collection in Academic Research: Advantages and Limitations; 2007; Lefever, S., Dal, M., Matthiasdottir, A.
- Conducting the Survey; 2007; Ritter, L. A., Sue, V. M.
- Email Surveys in Educational Research: Ethical and Net-Cultural Concerns; 2007; Nguyen, C. H.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Questionnaire and Survey Design for Online Research; 2007; Wydra, D., Fisher, L., Strunk, K.
- The Impact of the Visible: The Design of Web Surveys; 2007; Tourangeau, R., Couper, M. P., Conrad, F. G.
- Web survey paradata: Understanding respondent’s behavior and evaluating survey questions; 2007; Heerwegh, D.
- How the shape and format of input fields affect answer; 2007; Couper, M. P., Tourangeau, R., Conrad, A.
- Sampling Bias: Face to face to Web; 2007; Bandilla, W., Blohm, M., Kaczmirek, L., Neubarth, W.